Without a doubt, a website has a lot to offer–put it to work.
It creates consistency.
It strengthens a brand.
It builds trust with your audience.
It sets the first impression.
It has the ability to target your audience.
EXPERIENCE
• Content management system
• Web accessibility (ADA compliance)
• Targeted messaging
• Client experience
• Mobile first design
UNTAP POTENTIAL
Taking a valuable opportunity to improve the business request with visual hierarchy, streamlined content, simplified design, and a clearer call-to-action.
When TIAA does well, retirement funds do better—it's worth the extra effort.
INITIAL DESIGN
Feature plus 3 digest
TARGETED AUDIENCE
Feature with image plus read more
SIMPLIFIED
Feature with no image plus read more
TRIGGER COMMUNICATIONS
Web services enable trigger communications in real time using
data variables passed from the data master.
REUSABLE CONTENT
Shared blocks on multiple communications creates
consistency, increases efficiency, and reduces risk.
SIGNAGE EFFORTS
Colors were carefully selected based on branding, contrast, and availability. Individual letters were then inspected for seams, light consistency, even stretching and frame damage.
